Aww Inc. is
Japan’s First
Virtual Human Company. We believe that Virtual Human can change the world. When we say it, we actually mean it.


We named ourselves Aww, with the hope to keep producing something that engages people’s imagination and makes them feel in “Aww”.

Our mission is to create new concepts that can be part of culture, even if it’s a little twisted, we hope to share our message and get people thinking.



IKEA Harajuku presents a interactive displays of imma’s room.

This project is part of a campaign to celebrate the opening of the new IKEA Harajuku store. Displayed in the s […]

imma is featured in Artist Asami Kiyokawa’s Solo Exhibition.

Asami Kiyokawa is an artist known for her “”Beauty Collection”” series, which captures […]

imma is the first ever virtual human to be featured on the cover of Grazia Magazine.

imma is featured on the cover of Issue 452 Grazia China, which was released in China on April 15, 2020. There […]



Our team of strategists, writers, and designers define, create, and activate systems that change behaviors and power tomorrow’s brands.