IKEA Harajuku presents a interactive displays of imma’s room.

This project is part of a campaign to celebrate the opening of the new IKEA Harajuku store. Displayed in the store window, imma’s home installation combines the physical world of actual furniture and the digital world of LED screens.

The installation opens to the public at midnight on Friday, August 28.
In order to connect the digital world and the real world perfectly, imma’s room continuously adjusts the light and color temperature according to real weather and lighting outside.
On the second floor of the store, a large LED screen shows her bedroom facing the street, which can be viewed from Harajuku Station with 110,000 people pass-by every day.



AI Studio