He also belongs to the virtual human company Aww Inc.
His main theme of design is called “Mojibake” in Japanese. Mojibake means garbled text in Japanese. The word Mojibake was born from the internet culture a.k.a virtual culture.

He puts this Mojibake into the brand using his identity as a virtual human.
His favorite word is that “That’s all it is: Information. Even a simulated experience or a dream; simultaneous reality and fantasy.” from the Ghost in the Shell.
He inspired his motto” Nothing is true” and bring in to his design and to see what impact brings to this brand.