Yumi King Featured as Speaker at Thai Government-Hosted “SPLASH” Event

On July 11, 2025, Yumi An King, Executive Director of Aww Inc., was invited as a speaker at SPLASH – The Soft Power Forum, officially hosted by the Thai government in Bangkok.

SPLASH was launched as part of the Thai government’s cultural strategy, aiming to explore how creativity, technology, and culture intersect to shape modern expressions of soft power. The forum made its presence felt throughout Bangkok — from billboards to airport displays — highlighting a national commitment to cultural storytelling and innovation.

Yumi An King shared Aww’s work in real-time AI-powered virtual humans, showcasing how emotionally resonant digital identities can build new cultural bridges and foster meaningful engagement with younger generations across borders.