Sara Joostoo to Speak at “Festival de las Ideas 2025”

On Saturday, May 31, 2025, Sara Giusto spoke at the “Festival de las Ideas 2025” held in Puebla, Mexico.
The festival is one of Latin America’s largest intellectual forums, convening leading experts from disciplines including economics, the arts, innovation, health, education, and leadership. This year’s theme, “The Spirit of Unconformity,” focused on challenging established norms to foster social and cultural transformation.

Giusto delivered a 15-minute presentation on Aww’s work in virtual human technology, addressing the evolving relationship between humans and technology and the creative possibilities enabled by digital existence.

Notable speakers included filmmaker Alfonso Cuarón, Formula 1 driver Sergio “Checo” Pérez, author of “Atomic Habits” James Clear, educator Erin Gruwell, and Oscar-winning director and journalist Mstyslav Chernov, offering diverse insights across disciplines.

The conference provided a valuable opportunity for Aww to expand its presence in the Mexican and broader Latin American markets.